The router.php does exactly that when SEF is enabled, but it needs to be done in a way that can be reversed. So that means it has to be something unique like the plugin element as it's already using. If you used the plugin name for example that could change and doesn't have to be unique, which could result in conflicting SEF URLs. The alternative would be plugin id prefix followed by alias formatted plugin name, but that's really not any better looking than element.
Kyle (Krileon)
Community Builder Team Member
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