You can map an address or search for a business to a URL that opens Google maps in an external window without loading the map on your site. That's how CB Activity handles it since Google Maps API is highly intrusive (loading several tracking scripts). Below is the URL structures.
Address:
Code:
https://www.google.com/maps/place/ADDRESS_HERE
Search:
Code:
https://www.google.com/maps/search/BUSINESS_HERE
You'd probably need to use a Code action since you need to urlencode whatever ADDRESS_HERE or BUSINESS_HERE is (assume it'd be a text field for example). Example as follows for a Code action.
Code:
return '<a href="https://www.google.com/maps/place/' . urlencode( '[cb_address]' ) . '" target="_blank" rel="nofollow noopener">[cb_address]</a>';